One 12 months after saying the Cisco 360 Accomplice Program, it’s unimaginable to see how far we’ve come.
What started as a daring imaginative and prescient to redefine how Cisco companions interact, develop, and win collectively has develop into a actuality — formed by your belief, your suggestions, and your dedication to serving to clients succeed.
That collective vitality was on full show at Cisco Accomplice Summit 2025, which exceeded each expectation. The vitality was electrical, the conversations have been significant, and the sense of shared function was simple.
Earlier than we glance forward, I need to pause and say thanks.
Our ecosystem — resellers, distributors, service suppliers, advisors, builders, and consultants — represents the complete energy of Cisco partnership. Each considered one of you performs a component in delivering buyer outcomes and creating worth that lasts.
Redefining What Partnership Means
After we got down to construct this program, we didn’t simply need to modernize incentives or rename tiers. We wished to redefine what engagement means.
It’s now not about transactions — it’s about constructing companies, evolving practices, and delivering significant outcomes.
And what makes this journey really distinctive is that we’ve accomplished it collectively.
From Accomplice Govt Exchanges to advisory boards, surveys, and greater than 1,000 accomplice 1-to-1 conferences — your enter has guided each choice. Each dialogue, each piece of suggestions helped make this program stronger, easier, and extra aligned to the way you do enterprise in a fast-moving, AI-driven market.
Our Subsequent Chapter: Profitability, Predictability, and Progress
Ultimately 12 months’s summit, we made three guarantees: time, safety, and partnership — and we’ve delivered on every one.
Time: 15 months. 12 months in with 3 extra to go.
Safety: We promised to guard your investments, and we did.
Partnership: The co-design has been unprecedented!
This 12 months, we’re constructing on that basis with three new commitments:
Profitability you possibly can plan for. Predictability you possibly can belief. Progress you possibly can rely on.
Profitability stays our shared precedence — and it’s stronger than ever.
With VIP 46, we’ve delivered the richest product rebate cycle in this system’s historical past throughout Campus Refresh, AI, Safety, and Collaboration. And this momentum doesn’t cease right here. The identical profitability logic continues within the Cisco Accomplice Incentive, launching January 2026, the place 87% of VIP 46 SKUs will earn the identical or extra below the brand new mannequin.
This subsequent chapter brings VIP, CSPP, and Lifecycle collectively into one easy, predictable framework that rewards development throughout the complete buyer lifecycle — Land, Undertake, Increase, and Renew — making certain companions can plan confidently and revenue much more because the AI period accelerates. You may discover your potential utilizing the Cisco Accomplice Incentive Estimator.
We’re additionally unlocking new profitability via Premium Companies in collaboration with Cisco CX — giving companions new methods to ship proactive, predictive, and customized AI-driven assist that strengthens buyer relationships and expands recurring income.
If profitability is what you earn, predictability is how you intend.
Your Accomplice Worth Indexes are actually dwell and monitoring, and the whole lot you’ve achieved since August counts via July 2027 — supplying you with full visibility into how your actions immediately form your rewards tomorrow. You may observe progress and insights within the enhanced Accomplice Expertise Platform (PXP).
Predictability additionally means having a whole view throughout Cisco’s increasing portfolio. That’s why we’re integrating Splunk into the Cisco 360 Accomplice Program, making a unified expertise that connects observability, safety, and AI-powered infrastructure below one mannequin.
After which there’s development — the pure end result of confidence and functionality.
The Cisco 360 Accomplice Program rewards companions who put money into enablement and innovation. It additionally helps you differentiate available in the market with new designations, highlighting your experience and buyer influence.
We’re backing that differentiation with important advertising investments — new branding toolkits, marketing campaign belongings, and demand-generation packages designed that will help you stand out, attain new clients, and develop sooner.
Constructed on Belief. Prepared for the AI Period.
AI is reworking the whole lot, and agility is what units nice ecosystems aside. That’s why I’m so pleased with our new subsequent era of Specializations — Safe Networking and Safe AI Infrastructure — which acknowledge companions who’re main with innovation and delivering measurable outcomes within the AI period.
We additionally launched new bonus alternatives, coming later within the 12 months, inside the Cisco Accomplice Incentive — rewarding each Subsequent Gen Specializations and Cross-Promote growth — as a result of your development is our development.
To discover all Accomplice Summit bulletins, click on right here.
What Comes Subsequent
The Cisco 360 Accomplice Program has all the time been about one factor — creating a whole, agile ecosystem the place all companions, from resellers to MSPs — distributors to builders, play an important function in driving innovation and delivering outcomes that matter.
And as we rely all the way down to launch, there’s much more to look ahead to.
We’re increasing this system with new Accomplice Worth Indexes that acknowledge each aspect of Cisco’s accomplice neighborhood. Quickly, we’ll introduce a Mass-Scale Infrastructure Worth Index, giving companions the dimensions and architectural alignment to steer in AI-ready outcomes.
We’re additionally including Worth Indexes for Distributors, Advisors, and Builders — highlighting the distinctive contributions of each accomplice kind and reinforcing that each function on this ecosystem counts.
Listed below are three easy methods to maintain your momentum going:
- Use the Cisco Accomplice Incentive Estimator to discover your earnings potential and join together with your Accomplice Account Govt to discover methods to extend your profitability.
- Log into PXP to trace your progress, increase your Worth Index, and entry advertising and enablement instruments.
- Make the most of new advertising and branding assets to showcase your experience and develop sooner.
The Cisco 360 Accomplice Program carries your signature. It displays your suggestions, your collaboration, and our shared perception that after we transfer collectively as one agile accomplice ecosystem — energy meets function.
Thanks for serving to us construct one thing extraordinary.
With simply three months to go earlier than the Cisco 360 Accomplice Program formally launches, the momentum is simple. Each perception, each collaboration, each shared win has introduced us to this second — and the very best remains to be forward.
We’d love to listen to what you suppose. Ask a Query, Remark Beneath, and Keep Linked with #CiscoPartners on social!
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