Monday, July 14, 2025
HomeEducationThought Chief Q&A: Marc Rouhana

Thought Chief Q&A: Marc Rouhana

Exploring How Organizations Can Adapt To Digital Change With out Compromising Operational Excellence

In as we speak’s fast-moving digital panorama, organizations are underneath stress to adapt rapidly whereas sustaining operational excellence. We sat down with Marc Rouhana, Head of Digital Adoption at Studying Pool, to discover how companies can keep forward of the curve. From constructing super-user communities to leveraging AI, Marc shared invaluable insights and sensible methods to assist L&D groups lead the cost in digital transformation.

What is among the most vital challenges that organizations face as we speak when making an attempt to strike a stability between navigating fast digital transformation and attaining operational excellence?

One of many largest challenges organizations face proper now’s maintaining with the tempo of digital change whereas ensuring all the things nonetheless runs easily everyday.

Plenty of firms leap into digital transformation pondering it is nearly getting new instruments in place—however the true problem is ensuring individuals are truly prepared to make use of these instruments successfully. In case your workforce is not assured or skilled correctly, it slows all the things down and might result in errors or low adoption.

That is why it is so vital to deal with issues like constructing super-user communities and making a tradition of steady studying. When you may have inside champions and provides your individuals the fitting help—whether or not that is in-app steerage, peer studying, or simply area to develop—you make that transformation stick and preserve your operations working sturdy. It is all about bringing your individuals together with the change, not simply pushing new tech at them.

There’s nonetheless some apprehension relating to Synthetic Intelligence in L&D. Primarily based in your expertise, how is AI at present shaping digital adoption, and the way can it assist organizations maximize ROI from their coaching/studying initiatives?

AI is already making a significant impression on digital adoption, particularly by delivering well timed, contextual help immediately inside the apps workers use. This eliminates the necessity to seek for assist, lowering delays, errors, and frustration.

Low adoption comes with hidden prices—escalations, misplaced productiveness, and time wasted navigating unfamiliar methods. We assist our purchasers construct a powerful enterprise case that ties excessive adoption charges to actual ROI by displaying how these inefficiencies add up.

OnScreen Steerage’s AI-powered options—like AI-generated Assist Textual content for Auto Documentation, and AI Translations—are designed to sort out these challenges. They simplify content material creation for authors and guarantee customers get the fitting assist precisely once they want it, bettering each coaching outcomes and operational effectivity.

What’s considered one of your standout digital transformation consumer success tales?

One standout digital transformation success story is our work with Sappi. They have been present process a significant IT and SAP system overhaul and wanted a solution to information workers by way of the change with out inflicting disruptions. OnScreen Steerage helped them ship in-app, just-in-time coaching, proper inside the methods workers use every day.

By integrating guides into their platforms, Sappi enabled on-the-job studying, minimized the necessity for off-site coaching, and improved effectivity. Consequently, they decreased coaching time by 30%, improved total workforce efficiency, and obtained sturdy suggestions from workers. It was an ideal instance of profitable change administration powered by digital adoption.

Learn the case examine to study extra about how Sappi effortlessly built-in steerage immediately into the software program and platforms that energy its enterprise.

Is there a latest improvement mission, product launch, or one other initiative our readers ought to find out about that may assist them unlock their workforce’s potential?

One among our most enjoyable latest developments is the launch of AI-powered options inside OnScreen Steerage. These improvements are designed to unravel the true challenges our purchasers face—low digital adoption, rising help prices, and misplaced time attributable to inaccessible knowledge, complicated system navigation, and processes that result in excessive error charges and compliance points. From AI-generated assist textual content and automatic course of documentation to real-time translations, our options are designed to make digital adoption quicker, simpler, and more practical.

After all, with everybody leveraging AI, it is important that we not solely preserve tempo but additionally discover significant methods to use it particularly to the digital adoption area. That is why we proceed to innovate day-after-day—listening intently to our purchasers, understanding their digital transformation issues, and constructing AI options that make an actual distinction the place it issues most.

What do you assume the longer term holds for Digital Adoption Platforms? Are there any developments or rising applied sciences L&D and HR execs ought to remember?

The way forward for digital adoption platforms (DAPs) is extremely promising, with an growing function in streamlining the adoption of recent applied sciences throughout organizations. As companies repeatedly evolve, DAPs can be important in serving to groups navigate the complexities of their digital transformation journey. One development to observe is the rising integration of AI, which is able to make DAPs much more highly effective by personalizing steerage, automating duties, and providing real-time help, making adoption quicker and extra environment friendly.

DAPs are right here to remain as a result of they deal with a basic problem in as we speak’s fast-paced, ever-changing work surroundings: guaranteeing that workers can sustain with new instruments, processes, and applied sciences with out disruption.

So long as organizations proceed to face the fast tempo of technological change and progress, digital adoption platforms can be important in maintaining individuals, processes, and expertise aligned. They play a vital function in driving operational excellence by guaranteeing that groups can adapt rapidly and carry out effectively inside evolving methods.

With AI repeatedly enhancing these platforms, DAPs are now not simply instruments for onboarding—they’re catalysts for steady studying, workforce upskilling, and long-term efficiency enchancment.

Wrapping Up

Marc’s insights underscore the pivotal function of L&D in driving profitable digital adoption. By empowering Topic Matter Consultants, aligning studying with enterprise outcomes, and embracing AI, organizations can foster a tradition of steady enchancment and ship measurable ROI.

To help these efforts, Studying Pool’s Digital Adoption Platform presents the instruments and expertise you should information customers by way of change, embed studying within the circulation of labor, and speed up transformation at scale. Whether or not you are firstly of your digital journey or trying to optimize present applications, these takeaways present a powerful basis for long-term success.

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