In accordance with new LS&Co. analysis, Gen Z leads the thrifting motion however 41% report no clothes restore expertise; that is the hole the Put on Longer Undertaking is designed to shut.
SAN FRANCISCO, Calif. — January 14, 2026 — At the moment, Levi Strauss & Co. (LS&Co.) introduced the launch of the Levi’s® Put on Longer Undertaking, a brand new group engagement initiative designed to assist younger folks take trend into their very own fingers. This system will equip them with the abilities and confidence to restore, refresh, and reimagine their garments—so they give the impression of being higher and last more.
Gen Z is driving the resurgence of thrifting, repurposing, and inventive self-expression in trend. But, many youth had been by no means taught the abilities wanted to restore and customise clothes — expertise as soon as handed down by way of generations or taught in faculties. A new survey performed by LS&Co. in the U.S. discovered that 41% of Gen Z report having no fundamental restore data, comparable to fixing a tear or stitching a button, which is sort of double the speed of older generations. On the identical time, 35% of younger folks say they’d preserve their garments longer in the event that they knew easy methods to repair them. This highlights a significant alternative to cut back clothes waste when the common American throws away 81.5 kilos of clothes every year1, which leads to greater than 2,100 kilos of textile waste getting into U.S. landfills each second2. Equipping younger folks with the abilities to increase the lifetime of their clothes reinforces LS&Co.’s efforts to make use of its scale, attain and platform to drive towards a extra sustainable, much less resource-intensive attire business.
The Levi’s® Put on Longer Undertaking introduces free sources primarily geared toward college students in grades 9 by way of 12. Developed in partnership with world edtech chief Discovery Schooling and aligned with nationwide Ok-12 schooling requirements, this system teaches younger folks hands-on life expertise comparable to easy methods to restore and customise their garments, from stitching a button to patching a gap or tailoring a hem.
“At Levi Strauss & Co., we’ve spent greater than 170 years designing garments to be worn and cherished for so long as doable. The Levi’s® Put on Longer Undertaking builds on that legacy by giving younger folks the arrogance and instruments to increase the lifetime of what they already personal,” stated Michelle Gass, President and CEO, Levi Strauss & Co. “By increase restore expertise inside the following technology and emphasizing the thought of sturdiness, we’re serving to spark a tradition of creativity, sustainability, and delight in caring for the issues we worth.”
Starting with highschool college students, the curriculum is now accessible to educators and college students nationwide on the free platform. LS&Co. workers may also function volunteer ambassadors, bringing hands-on instruction into faculties and native communities. As well as, faculties utilizing Discovery Schooling Expertise, the cross-curricular supplemental useful resource, can combine Levi’s® Put on Longer Undertaking immediately into classroom instruction.
“Our partnership with Levi’s® displays the rising demand in faculties for curriculum that connects educational studying with actual‑world, future‑prepared expertise. By way of the Put on Longer Undertaking, college students acquire fingers‑on expertise that builds confidence, creativity, and sensible life expertise whereas deepening their understanding of advanced subjects comparable to provide chain and useful resource administration. This initiative helps put together college students to be considerate, succesful problem-solvers,” stated Catherine Dunlop, Senior Vice President of Company Partnerships at Discovery Schooling.
Launching first in its hometown of San Francisco earlier than increasing globally, the Levi’s® Put on Longer Undertaking will educate native youth by way of common alternatives to construct core restore expertise. This system will start with a Put on Longer Undertaking workshop for San Francisco highschool college students on the LS&Co. Eureka Lab. Extra trainings and workshops will proceed all year long, together with activations throughout Tremendous Bowl weekend in San Francisco.
“Packages like Levi’s® Put on Longer Undertaking resonate as a result of they meet college students the place they’re—hands-on, artistic, and rooted in actual life,” stated Ginny Fang, President of Spark, San Francisco Public Faculties. “When college students can study sensible expertise like repairing and caring for his or her garments, they’re not solely embracing sustainability, they’re gaining confidence, independence, and a way of delight in what they’ll create and keep themselves.”
Because the Put on Longer Undertaking grows, LS&Co. will scale its curriculum by way of community-based companions and choose retail initiatives, creating extra entry factors for younger folks and workers to have interaction in restore schooling. This strategy reinforces LS&Co.’s dedication to accountable consumption and encourages workers to spend money on their very own expertise, to allow them to then educate others. These initiatives will construct upon LS&Co.’s legacy of crafting sturdy, high quality clothes designed to final a lifetime, empowering younger folks in every single place to look after, customise, and prolong the lifetime of the garments they love. To study extra in regards to the Put on Longer Undertaking, please go to levistrauss.com/values-in-action/wearlongerproject.
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About Levi Strauss & Co.
Levi Strauss & Co. (LS&Co.) is among the world’s largest brand-name attire corporations and a worldwide chief in jeanswear. The corporate designs and markets denims, informal put on and associated equipment for males, girls and kids underneath the Levi’s®, Levi Strauss Signature™, Denizen® and Past Yoga® manufacturers. Its merchandise are bought in roughly 120 international locations worldwide by way of a mixture of chain retailers, department shops, on-line websites, and a worldwide footprint of roughly 3,200 retail shops and shop-in-shops. Levi Strauss & Co.’s reported 2024 internet revenues had been $6.4 billion. For extra info, go to http://levistrauss.com, and for monetary information and bulletins go to http://traders.levistrauss.com.
About Discovery Schooling
Discovery Schooling is the worldwide edtech chief whose state-of-the-art, PreK-12 digital options assist educators interact all college students and help educational achievement. By way of award-winning multimedia content material, tutorial helps, and revolutionary classroom instruments which can be efficient, participating, and straightforward to make use of, Discovery Schooling allows educators to ship highly effective studying experiences in 45% of U.S. Ok-12 faculties and throughout 100+ international locations and territories. By way of partnerships with districts, states, and trusted organizations, Discovery Schooling empowers lecturers with important options that encourage curiosity, construct confidence, and speed up studying. Be taught extra at www.discoveryeducation.com.
1, 2 Supply: U.S. Environmental Safety Company, “Info and Figures about Supplies, Waste and Recycling: Textiles Materials‑Particular Knowledge,” https://www.epa.gov/facts-and-figures-about-materials-waste-and-recycling/textiles-material-specific-data.
